A colorful doodle of various striped and patterned cups, bowls, a kettle, and cutlery arranged on a white background.
Graphic design with the words "off the plate" and a fork illustration replacing the letter "f".

Primary Logo

This brand was created for a dietetics graduate who wanted to make nutrition feel more accessible, friendly, and full of life — a refreshing change from the polished, exclusive feel of traditional “wellness” branding.

The visual identity is bright, positive, and energetic, bringing warmth and encouragement to a topic that can often feel negative or overwhelming. Round business cards were chosen to stand out — playful, pocketable, and memorable, like something you’d want to keep rather than toss away. The warm, uplifting colour palette reinforces the brand’s mission: to make nutrition approachable, fun, and genuinely feel-good.

Text logo reading 'Off the Plate' with a fork icon replacing the 'l' in 'Plate'.

Secondary Logo

A color palette chart displaying 12 different colors with their HEX codes, RGB codes, and color names, arranged in a 3x4 grid.
Stack of pink round business cards for Off the Plate featuring a fork graphic and social media icons.
A stack of business cards and a round coaster for a restaurant called Off the Plate. The cards and coaster are yellow with green and red accents, featuring the restaurant's logo and contact information.
Stack of blue and yellow round business cards for 'Off the Plate', a restaurant or food service, featuring contact information, social media icons for Facebook and Instagram, and a decorative border with a fork and colorful pattern.
Colorful circular design with orange, yellow, and blue elements.
A colorful, circular, Indigenous-inspired pattern with orange, green, purple, and beige elements radiating from a black central circle.
Colorful, intricate circular design with pink, yellow, red, blue, and white patterns.
Circular gold casino chip with green accents and markings around the edge.
Decorative round mirror with a colorful, geometric tribal-patterned frame in shades of orange, blue, purple, and red.
A circular pattern with alternating dark green and light green segments, resembling an abstract fern or leaf design.
A circular pattern with a navy blue center, surrounded by yellow, pink, and orange geometric and abstract designs.
A pink and purple decorative circular pattern with radiating lines around the edge.
Colorful decorative round frame with pink, orange, white, blue, and yellow patterns on a magenta background, with a light blue center.
A stylized, circular graphic with a yellow center and a dark green border featuring yellow rectangular segments.
Colorful circular design with an abstract pattern of black, orange, green, and purple elements arranged in a symmetrical pattern.
Colorful circular pattern with green, orange, yellow, blue, and black designs on a dark green background.
A colorful circular pattern with a blue center, surrounded by alternating yellow, orange, and dark blue sections with geometric designs and pink dots.
A blue decorative circular plate with a light blue center and a darker blue outer rim adorned with striped patterns.
Colorful mandala pattern with pink, orange, white, blue, and yellow details on a pink background.
Colorful circular mandala design with a central light blue circle surrounded by intricate patterns in green, orange, yellow, blue, and white.
A pink, decorative circular pattern with a bright pink center and darker pink outer ring featuring evenly spaced rectangular accents.
Top view of a circular plate with a yellow and green decorative border.
Colorful circular mandala with pink center, yellow, white, orange, blue, and purple intricate patterns and designs.